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Hope at the end of the Road

Most leadership conversations in churches, like many other type of nonprofits, often focus on growth. Bigger attendance. Bigger budgets. Bigger buildings. This episode looks at a different kind of leadership. The kind that knows how to steward something faithfully all the way to its final chapter.

Notes:

1. U.S. Church Attendance Distribution (2023) A typical U.S. church hosts ~120 attendees weekly. However, the vast majority are smaller: Small (<99 attendees): 59% of churches Med-Small (100–499): 35% Medium (500–999): 4% Large (1k–2k): 2% Source: Worship Leader (https://worshipleader.com/leadership/worship-in-the-average-church-in-america/)

2. Giving & Tithing Trends (2023) While 50% of churchgoers self-report giving 10% or more, the breakdown shows varied consistency: More than 10%: 19% Exactly 10%: 31% Inconsistent/Attempting: 22% Regularly less than 10%: 16% Financially hindered: 9% Do not give: 2% Source: Lifeway Research (https://research.lifeway.com/2023/04/25/churchgoers-are-still-tithing-more-comfortable-doing-so-outside-of-church/)

3. Generational Attendance Shift (2025) A "generational reversal" shows younger cohorts attending more frequently than older ones: Gen Z: 23 Sundays per year (avg) Boomers/Elders: Under 17 Sundays per year (avg) Nuance: Data specifically highlights Sunday attendance; survey methods have shifted from phone to online. Source: Christianity Today (https://www.christianitytoday.com/2025/09/study-gen-z-leads-church-attendance-average/)

About the Podcast

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Sustainably Nonprofit
A podcast for nonprofit professionals who love their mission, but are tired of running on fumes.

About your hosts

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Heather Kwitschau

Owner of The Executive Geek, your outsourced Accounting Department for Nonprofit organizations. Our accounting firm provides financial advisory services exclusively for nonprofit organizations. We geek out over managing the day to day fiscal operations including Grant management, Donor tracking, Accounts Payable and so much more.
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Richard Clark

Founder of Area Code Audio, Richard Clark is passionate about helping nonprofits and mission-driven organizations drive meaningful change through podcasting. Area Code Audio is committed to providing a personalized, supportive experience, working closely with you to ensure your podcast reflects your unique voice and vision.

We'll empower you through strategic planning, creative development, and expert production, so you can focus on what matters most: sharing your mission and making a difference.